With a consistent presence downtown and access to an outreach vehicle, this full-time staff person works on the front lines helping individuals get off the streets, and is a point person for other homeless-related issues.

These funds are used to help Milwaukee’s most vulnerable population without pre-condition. Funds are utilized for permanent housing and support services, including medical care, counseling, and job training.

The first step toward permanent housing is the completion of a rental application and the submission of a security deposit. Be the hero who helps individuals begin the journey toward stabilization.

Household essentials are needed for participants in the Housing First program. Items such as linens, furniture and cookware are supplied to help participants lead independent lifestyles.

Since implementing its Housing First policy in 2015, Milwaukee County Housing Services has become a national leader in ending homelessness. Recognized twice as having the lowest per capita unsheltered population in the nation, Key to Change supports Milwaukee's Housing First model through advocacy and financial contributions.

The holistic approach of Housing First combined with the efforts of Milwaukee's Community Intervention Team have reduced public service costs and provided permanent supportive housing to more than 2,400 individuals.

To elevate awareness of our community’s quality of life programs, which are key in effectively assisting citizens with mental health and substance abuse issues, and improve the quality of life for Milwaukee citizens and its visitors.

The Key to Change campaign is the result of a collaborative partnership among Milwaukee Downtown, Business Improvement District #21 (BID #21), Milwaukee County Housing Services, City of Milwaukee, Marquette University, Milwaukee Police Department, the City Attorney’s Office and District Attorney’s Office. The campaign is also supported by other downtown neighborhood organizations and associations.